Jake Cook: Profile
Jake Cook is a 20-year old from Sheffield with a natural talent for motor-racing. His amiable personality makes him popular amongst team members, friends and track rivals alike. Coupled with a natural aggression behind the wheel, willingness to learn and a calm, analytical approach provide the ideal platform for success. It is not just on track where Jake shines, he has 11 A* GCSE’s and 2 A’s and 2B’s at A-level, and is currently studying an Economics degree at Newcastle University.
Jake only started his racing career in 2008 having prior to that only competed in a handful of Cadet Kart races due to a lack of funds. Despite the odds, Jake competed in the 2008 Ginetta Junior championship. Having never driven a car with gears before he finished every race apart from one, in the points and finished in the top 10 of the championship!
2009 saw Jake build on his previous season of racing when he again competed in the Ginetta Junior Championship. From 20 races during the season, Jake scored an astonishing 8 race wins, 8 pole positions, 10 podium finishes and 5 fastest laps, unluckily just missing out on the championship, despite being far and away the quickest driver.
In 2010, Jake made the switch to the prestigious British Formula Ford championship making his way on to the podium. One of the season’s most memorable moments for him was his first international meeting at the Zandvoort circuit, in The Netherlands. A second place finish saw Jake leap onto the podium to enhance his championship charge. However. A lack of budget ended his season early, and Jake still finished 9th despite missing 9 races!
Jake’s achievements so far have astounded the motor sport world, considering his lack of track time before an event in comparison to his rivals. Each round he is often on the back foot, with many other competitors indulging in pre-event tests, whereas Jake occasionally doesn’t even see the track until qualifying and the races. With this in mind his success is an even greater achievement.
In 2011 Jake joined the top team in Formula Ford, Jamun Racing but a large crash and a lack of testing hampered his season. He took the difficult decision to end his season early to concentrate fully on a 2012 championship charge.
Many people have spotted Jake’s skills including the MSA (The governing body of British motor sport) where Jake has been named in their MSA Academy to help recognise young talent and help nuture them through their careers. Although not financial help, they provide lessons in other vital areas of being a racing driver like media presentation and nutrition.
Through his involvement in the MSA Academy, Jake has been crowned the inaugural MSA Young Driver of the Year 2010. He triumphed over many of the countries best young drivers in a rigorous selection process, including being put through his paces on a race simulator and a presentation in front of some of the most notable names in motor sport.
Despite Jake’s obvious talent and ability behind the wheel, success comes at a cost. Jake intends to work his way to the very top of the sport, following in the footsteps of 2009 F1 world champion Jenson Button, who also began his career in British Formula Ford, and Lewis Hamilton, who started in Formula Renault. However, in order to realise his dream Jake requires the much needed financial support to ensure the dream becomes a reality.
Motor sport sponsorship is a unique way for you to promote your product, business and message, as it reaches high numbers of relevant consumers. With coverage on terrestrial and satellite televison and up to 150,000 trackside spectators, as well as extensive coverage in national and local publications, the possibilities are endless. Motor sport is also a great day out and a fantastic chance to meet and greet potential and regular clients and give them a day out to remember. Benefits include branding on Jake’s race car and suit, mentions on social media, and even branding on his road car. It is simply a great way to promote your company. For more in depth information, get in touch!
In 2013 Jake will join top team, Hillspeed to race in the Protyre Formula Renault Championship. Jake is aiming for a strong year in his debut in the class. To find out more about the car and championship click here.